News & Media Relations

If a news outlet contacts you via phone or email, it is important to act as quickly as possible. The easiest way to ensure no media requests go unanswered is to simply forward them directly to our office at universityrelations@hrfjk.com. We will follow up with the reporter, learn more about their request, and handle scheduling for an interview if appropriate.

1. Understand The Request: Taking the time to understand a journalist’s request will help you understand exactly what they would like to discuss and helps to streamline the interview process. Key information to understand before accepting an interview request includes:
   • What is the subject of the coverage?
   • Are you the appropriate ODU spokesperson?
   • What is their deadline?
   • Are they seeking a virtual or in-person interview?

TIP: If you receive a media request, the News Team is available to help vet the opportunity, assist with scheduling, and ensure your expertise is represented as accurately as possible. Through these interactions, our team can learn more about your area of expertise and identify ways to increase coverage. If you are going to work with the media, please let us know at universityrelations@hrfjk.com

2. Know Your Expertise: Take time to think about the request and how your expertise or research are important to the story. Which key points do you want to convey and what is the central message you want to get across? Having a clear understanding of your narrative will help you feel more confident during the interview. There is no wrong way to think about your message — remember, you are the expert!  

3. Practice Makes Perfect: Practice your talking points aloud or in front of a mirror. This will help you refine your delivery and will build your confidence to communicate your expertise.  
   • Anticipate Questions: Consider possible questions that the reporter might ask and prepare thoughtful responses in advance.
   • Review Previous Interviews: If you’d like to see examples of media interviews from other ODU faculty and staff, email us at universityrelations@hrfjk.com.

1. Be concise. Keep your answers concise and to the point. Avoid going off on tangents as it can dilute your message and confuse your audience.  
2. Speak authentically. Be yourself during the interview. Authenticity can help you connect with your audience and makes your story more relatable. 
3. Avoid jargon. Avoid technical jargon, acronyms, and academic phrasing. Instead, explain concepts briefly and in simple language to help deliver engaging and easily understood quotes.
4. Cater to your audience. Remember, your audience is likely a home-viewer or reader who is relying on you and the news outlet to help them further understand complex topics.
5. It’s always on the record. Avoid saying anything you don’t want the reporter to quote in their final story. Anything you say could be included in the final piece unless you and the reporter agree to go “off the record" to share helpful background information. 
6. Don’t steer away from your message. If you're asked a question that doesn't align with your key points, don’t be afraid to steer the conversation back to your main message. Phrases like "That's an interesting point, and what's essential to remember is..." can be helpful. 
7. Acknowledge what you don't know. If you are asked a question that you can’t answer, it's okay to admit that you're unsure. Offer to follow up with the reporter later or connect them with our team for assistance. Honesty and transparency are key.
8. Be calm and confident. It’s okay to take a moment and gather your thoughts before responding to a question during an interview. Take a deep breath, stay composed, and answer confidently. 
9. Look the Part. If appearing on camera, it’s best practice to wear solid, dark and comfortable attire. Avoid patterns and distracting jewelry. Remember to maintain eye contact, good posture, appear relaxed, and use gestures moderately while speaking.

The ODU News division is here to support you every step of the way. With practice and these tips, you'll gain the confidence to share your expertise and research effectively and make a meaningful impact. Email us at universityrelations@hrfjk.com.