Majoring in strategic communication will provide students with an opportunity to learn and practice skills in a range of communication competencies, from research, to writing to multimedia production. The program is professionally oriented; students work in a hands-on fashion with real clients, on and off the Old Dominion University campus, in both a nonprofit and for-profit environment. Through work on social media campaigns, event design, and client relationships, students are fortified to easily transition into communication-focused jobs around the world. For more info visit the strategic communication program.
Program Highlights
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Use a project-based learning approach with real clients to develop strategic communication skills
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Research market opportunities for in-class clients
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Write and create media, ranging from written content, to social media, to multimedia tactics
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Use (and get certified in) industry standard communication platforms such as Google Analytics and Hootsuite
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Opt to join pre-professional strategic communication student organization ODU PRSSA.
Careers
Check out these ideas from ODU's Center for Career & Leadership Development and the Occupational Information Network (O*NET). A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Public Relations Specialists
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Public Relations and Fundraising Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Requirements
Transfer
At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
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Cost
Estimated rates for the 2024-25 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Ways to Save
Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial Aid.
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